Readeo is a proud partner of the Read Today program—a literacy initiative that promotes literacy and an interest in books all year long throughout the state of Utah. As a piece of that partnership, we were invited by KSL TV in Salt Lake City to join in the first annual KSL Book Festival at the University of Utah last Saturday.
Part of the Read Today Summer Challenge, the festival was all about celebrating imagination and the written word and featured New York Times best-selling authors Richard Paul Evans and Brandon Mull, performances by David Osmond, Paul Cardall, the Creativity in Action Dance Co. and others. While we were there, we also saw Ronald McDonald, Curious George, princesses, and even a few Star Wars characters.
The festival was a fun, free family event and a great opportunity to talk with some of our users and to share the Readeo experience with new people. It was great to see the excitement of children and adults alike as they watched Readeo CEO Coby Neuenschwader share storytime as he BookChatted with his niece over the Internet.
We want to thank KSL—particularly Nadine Wimmer, Angela Folsom, and Steve Poulson—for their dedication and proactive approach to literacy, and for allowing us to be a part of the festival. We hope it becomes a regular event to celebrate books, reading, and imagination.